The Bureau of Home Economics was formed as a separate entity within the U.S. Department of Agriculture on July 1, 1923, at the recommendation of Agriculture Secretary Henry C. Wallace, to continue scientific research in home economics that was formerly conducted in the Office of Home Economics of the States Relations Service. The Department of Agriculture had responsibility for home economics research and field education undertaken through a network of field extension agents at the land-grant colleges, where home economics was both a recognized course of study and an outreach program answering the needs of the community.
The American Home Economics Association was founded in 1909 to systematize knowledge about the home. It focused on issues of consumer education, nutrition, industrial safety, public health, and the purity of air, food, and water. The professionalization of the home economics field -- the science of household management, as it was called, or household engineering -- was indebted in part to the influence of efficiency engineer Frederick W. Taylor. (INTRO NOTE Taylorism)
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Home economics, though primarily concerned with foodstuffs, is an important part of the picture of 1920s consumerism both because it was predicated on the assumption, or hope, that homemakers could be "educated" in how to become better consumers, and because it was premised on the belief that items made at home, whether canned goods, clothing, or radios, could help break the cycle of extravagance in the marketplace.
In keeping with the fascination that the "do it yourself" experience held for many Americans, radio magazines such as