Published by the Associated Advertising Clubs of the World, the trade magazine Associated Advertising linked itself with the name of Benjamin Franklin, who acquired popularity in the twenties in relation especially to the Thrift Movement. (INTRO NOTE Thrift) President Coolidge, for example, was known as a modern-day "apostle" of thrift and a contemporary Benjamin Franklin.
An article in the January 1924 issue (not included in this collection) hails Franklin as "America's first advertising man." And the December 1925-January 1926 issue of the journal (also not included in this collection) carried the article "The Poor Richard Club Moves Into Its New Home." The reference was to the Philadelphia branch of the Associated Advertising Clubs of the World, which was named for Poor Richard's Almanac, written and published by Franklin 1733-1758. (Many of the maxims and proverbs written and collected by Franklin, inculcating frugality and other practical virtues, were reprinted from the 1758 almanac as The Way to Wealth.)
Associated Advertising also carried articles, such as the one in the December 1925 issue, bearing on the Truth-in-Advertising Movement. (DETAIL NOTE Truth in Advertising) The movement arose out of the Associated Advertising Clubs' attempts to lead the industry in the direction of monitoring itself for advertising abuses and eliminating them from within. The clubs' activities gave rise to the National Better Business Bureau (replacing the National Vigilance Committee). (INTRO NOTE Advertising)