Retail store location.

Drawing on data collected in interviews with merchants and from other research sources, this study argues that store location is a vital component of successful retailing. It urges merchants to consider the nature of the community, the local market, and banking when starting a retail enterprise and identifies physical location, traffic, store structure, and relationship to consumers' buying habits as inevitable "site factors" for success. The book concludes that the best store site is the one where people naturally come to trade because of convenience or habit. The study was supervised by Laurence A. Hansen, a specialist in engineering and accounting who served as assistant secretary of the Boston Retail Trade Board and managing director of the Massachusetts Retail Merchants' Association.


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