Recent social trends in the United States [from volume 2: chapter 17, The people as consumers by Robert S. Lynd]; report of the President's research committee on social trends, with a foreword by Herbert Hoover ...

An excerpt from Recent Social Trends in the United States, a two-volume examination of the social state of the United States at the end of the1920s undertaken at the direction of President Herbert Hoover. The study covers topics ranging from population growth to crime and punishment and from leisure-time activities to changes in employment and family life brought about by advancing technology. Reproduced here from volume 2 is chapter 17, "The People as Consumers," by Robert S. Lynd. It explores the factors that influence consumer habits and how they affect the purchasing of goods and services, family budgets, and agricultural and industrial production.


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