Style and its relation to budgeting,

This pamphlet concerns style, fashion, product pricing, and the proliferation of colors and styles in the fashion industry to satisfy consumer demand. The author contends that higher prices often result not only from the fashionable style of a commodity but also from the way it is advertised and sold. Advertising that creates public knowledge and acceptance of a style has a clear effect upon the price an article can command. To obtain the best price for a particular style of commodity, the manufacturer needs to establish its reputation, discover new trends, revise its budgets frequently to meet new demands, and maintain a fast pace of production. This pamphlet's analyses contrast with Herbert Hoover's advocacy of the standardization of consumer products.


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