The coffee that's "good to the very last drop" was the brainchild of Joel Owsley Cheek. Cheek sold coffee for a wholesale coffee house in Nashville. As the popularity of coffee increased in the late 1800's, Joel began his quest to develop a perfect coffee. In 1892, he convinced the manager of the Maxwell House Hotel to serve his new blended coffee recipe to his guests. Patrons loved it and the hotel allowed him to use the Maxwell House name.