There are 14 records in the advertising bibliography.
| Bibliographic Record |
Annotation |
Interest Level |
Contributor |
| Arnold, Oren. What's in a Name: Famous Brand Names. New York: Messner, 1979. |
This book discusses the origin and development of well-known products and the significance of brand names. |
K - 2nd Grade, 3rd - 5th Grade, 6th - 8th Grade, |
Learnng Page
Other
Library of Congress |
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| Axelrod, Karen and Bruce Brumberg. Watch It Made in the U.S.A.. Santa Fe, NM: John Muir Publications, 1997. |
A guide to the places that make well loved American products. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Cleary, David. Great American Brands: The Success Formulas That Made Them Famous. New York: Fairchild Publications, 1981. |
This volume covers the history of name brands - from Armstrong Floors to Wrigley's Chewing Gum. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Cross, Mary ed. Century of Americans Icons: 100 products and Slogans from the 20th-Century, A. Westport, CT: Greenwood Press, 2002. |
This book compiles entries on 100 consumer products - ten per decade - that figured prominently in the rise of consumer culture in the US. It tells the story behind the century’s most popular products, slogans and symbols. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Day, Nancy. Advertising: Information or Manipulation. Springfield, NJ: Enslow Publishers, 1999. |
This book discusses how advertising has developed, how companies use it to entice consumers and the impact of advertising on people. |
K - 2nd Grade, 3rd - 5th Grade, 6th - 8th Grade |
Learnng Page
Other
Library of Congress |
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| Dotz, Warren and Jim Morton. What a Character! 20th Century American Advertising Icons. San Francisco: Chronicle Books, 1996. |
A look at the history and design of advertising icons like Planters’ Mr. Peanut, Borden’s Elsie, Kellogg’s Tony the Tiger, and the Energizer Bunny. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Fucini, Joseph and Suzy Fucini. Entrepreneurs: The Men and Women Behind Famous Brand Names and How They Made it. Boston: G.K. Hall, 1985. |
Stories about America’s most famous entrepreneurs. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Gelbert, Doug. So Who the Heck Was Oscar Mayer: The Real People Behind Those Brand Names. NY: Barricade Books, 1996. |
More than 200 of the tales that exist behind the nation's favorite brand names. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Gove, John. Made in America: The True Stories Behind the Brand Names That Built a Nation. NY: Berkley Books, 2001. |
The stories behind 76 of America's most recognized brand name products. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Kramer, Barbara. Founders of Famous Food Companies, The. Berkeley Heights, NY: Enslow Publishers, 2002. |
Short biographies of 10 people who started businesses such as McDonald's, Kentucky Fried Chicken and Mrs. Fields' Cookies. |
9th - 12th Grade, 6th - 8th Grade, |
Learnng Page
Other
Library of Congress |
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| Logan, Rochesse and Julie Halverstadt. 100 Most Popular Business Leaders for Young Adults. Greenwood Village, CO: Libraries Unlimited, 2002. |
Biographical sketches containing photos, chronologies, business advice and more from such individuals as Laura Ashley, Steven Covey, Bill Gates and Martha Stewart. |
9th - 12th Grade, General Reference, |
Learnng Page
Other
Library of Congress |
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| Mierau, Christina. Accept No Substitutes: The History of American Advertising. Minneapolis: Lerner Publications, 2000. |
An introduction to 200 years of U.S. advertising history. |
K - 2nd Grade, 3rd - 5th Grade, 6th - 8th Grade, |
Learnng Page
Other
Library of Congress |
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| Rowsome, Frank. Verse by the Side of the Road, The. Brattleboro, VT: NY: Greene Press, 1990. |
A fascinating history of the Burma-Shave signs and advertising jingles. |
General Reference, |
Learnng Page
Other
Library of Congress |
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| Sharp, Harold. Advertising Slogans of America. Metuchen, NJ: Scarecrow Press, 1994. |
A compilation of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. |
General Reference, |
Learnng Page
Other
Library of Congress |
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